The experience economy

Pocket • 2011 • Engelsk

The experience economy

Av B. Joseph, James H.

0 vurderinger • 0.0 av 5

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Om boken

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more re...Vis mer

ISBN

9781422161975

Publiseringsår

2011

Språk

Engelsk

Originaltittel

The experience economy

Format

Pocket

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