The Psychology of Advertising: Second Edition

The Psychology of Advertising

Bob Michaël Fennis

Social Psychology

David G. Myers

Marketing

Paul Baines

Influence, the psychology of persuasion

Robert B.

Influence

Robert B.

Influence: the psychology of persuasion

Robert B. Cialdini

Exploring social psychology

David Myers

Strategic advertising management

Larry Percy & Richard Rosenbaum-Elliott

Social Psychology (2nd edition)

Robbie Sutton

Persuasive Copywriting

Andy Maslen

Learning Google Adwords and Google Analytics

Benjamin Mangold

Handbook of Competence and Motivation, Second Edition

Digital Marketing

Alan Charlesworth

Inside the Mind of the Shopper

Herb Sorensen

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Marketing management

Kotler Keller

Psychology: Second European Edition

Daniel Schacter

Introduction to neuromarketing & consumer neuroscience

Dr. Thomas

E-Marketing

Judy Strauss

Psychology of Reading. Second Edition

Keith Rayner

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Markedsføringsledelse

Philip Kotler

PSYCHOLOGY The science of mind an behaviour

Michael Andrews

Cognitive psychology

Robert J.

International Marketing

Ghauri

Advertising and promotion

George E. Belch

PSYCHOLOGY: The Science of Mind and Behavior

Michael W.

Persuasion Theory & Research

Daniel J O`Keefe

Psychology, Fifth Edition

Douglas A. Bernstein

Understanding Consumer Behavior

J. Paul Peter

Psychology

Henry L. Roediger

The Science of the mind

Owen Flanagan

Om reklame

David Ogilvy