CEO Capital

Innbundet • 2002 • Engelsk • 1. utgave

CEO Capital: A Guide to Building CEO Reputation and Company Success

Av Leslie Gaines-Ross

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Om boken

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny. In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure. C...Vis mer

Forretningsstrategi
Etikk og sosialt ansvar i næringslivet
Entreprenørskap

ISBN

9780471268079

Forlag

Wiley

Publiseringsår

2002

Språk

Engelsk

Utgave

1

Originaltittel

CEO Capital

Format

Innbundet

Frakt

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