Pocket • 2015 • 1. utgave
Introduction to Sport Marketing
Av Aaron C. T. Smith, Bob Stewart
2 vurderinger • 5.0 av 5
Om boken
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to em...Vis mer
Om boken
ISBN
9781138022966
Forlag
Taylor & Francis Ltd
Publiseringsår
2015
Språk
Utgave
1
Originaltittel
Introduction to Sport Marketing
Format
Frakt og retur
Frakt
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Returer
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Omtaler · 0
2 vurderinger • 5.0 av 5
