Foundations of Marketing

Brand Management Co-creating Meaningful Brands

Michael Beverland

Marketing ISE

C. Shane Hunt

Marketing Management

Philip Kotler

Understanding Digital Marketing A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Damian Ryan

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Digital Marketing

Dave Chaffey

Social Media Marketing

Stephan Dahl

E-marketing

USA) Strauss Judy (University of Nevada Reno

Principles of Marketing

Dr. Philip T. Kotler

Marketing Strategy

Robert Palmatier

Marketing Theory

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Understanding Digital Marketing

Damian Ryan

Global Marketing

Foundations of marketing

John Fahy

Marketing Ethics & Society

Principles of Marketing, Global Edition

Philip Kotler,

Marketing research: methodological foundations

Introduction to Sport Marketing

Aaron C. T. Smith

Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Henrik Kubel

Essentials of Marketing

Paul Baines

Introduction to modern marketing management

Fred Selnes

Essentials of marketing communications 2

Chris Fill

Global Marketing A Decision-oriented Approach

Svend Hollensen

Foundations of Marketing with Redemption Card

David Jobber

Principles and Practice of Marketing

David Jobber