Brand Management Co-creating Meaningful Brands

Social Media Marketing

Tracy L. Tuten

Consumer Behavior

Wayne D. Hoyer

Foundations of Marketing

John Fahy

Marketing Management

Philip Kotler

Marketing Strategy For The Creative And Cultural Industries

Bonita M. Kolb

Global Marketing

Svend Hollensen

Managing Innovation

Joe Tidd

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Kotler: Marketing Management_p4

Phil T. Kotler

Strategic Brand Management A European Perspec…

Kevin J. Delaney

Digital Branding

Daniel Rowles

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Understanding Digital Marketing

Damian Ryan

Contemporary Brand Management

Johny K.

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Basics Fashion Management 02

Gwyneth Moore

Big Brand Theory

Sandu Publishing

Consumer Behavior Science and Practice

Frank R. Kardes

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Marketing A Critical Textbook

Nick Ellis

What is Branding? (Essential Design Handbooks)

Matthew Healey

Principles of marketing

Philip Kotler

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Global Marketing A Decision-oriented Approach

Svend Hollensen

Brands

Marcel Danesi

The Brand Gap

Marty Neumeier

Brand Sense

Martin Lindstrom

Managing Innovation Integrating Technological, Market and Organizational Change

Joe Tidd

Principles and practice of marketing

David Jobber

Business Market Management Understanding, Creating, and Delivering Value

James C. Anderson

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Principles of service marketing and management

Christopher H. Lovelock

Integrated marketing communications

Tony Yeshin