Direct and Interactive Marketing

Selling and Sales Management

David Jobber

Marketing ISE

C. Shane Hunt

Marketing Management

Philip Kotler

Marketing

Paul Baines

Foundations of Marketing

John Fahy

Digital marketing fundamentals

Marjolein visser

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Marketing Strategy For The Creative And Cultural Industries

Bonita M. Kolb

Digital Marketing

Annmarie Hanlon

Digital Marketing Strategy

Simon Kingsnorth

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Phil T. Kotler

E-marketing

USA) Strauss Judy (University of Nevada Reno

Principles of Marketing

Dr. Philip T. Kotler

Digital Analytics for Marketing

USA) Sponder Marshall (Baruch College and Rutgers University

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Digital Marketing Excellence

Dave Chaffey

Marketing Theory

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Integrated marketing communications

Chitty

Contemporary direct and interactive marketing

Lisa Spiller

Marketing Channels

Bert Rosenbloom

Interested Marketing Communications: A Primer

Philip Kitchen

Essentials of marketing communications 2

Chris Fill

Marketing A Critical Textbook

Nick Ellis

Advertising and promotion

George E. Belch

Principles and practice of marketing

David Jobber

Retail Marketing

Peter McGoldrick