Pocket • 2017 • 1. utgave

Digital Analytics for Marketing

Name: Digital Analytics for Marketing
SKU: 9781138190689
Price: 429.0 NOK
Availability: InStock
ISBN: 9781138190689

Av USA) Sponder Marshall (Baruch College and Rutgers University, New Zealand) Khan Gohar F. (University of Waikato

0 vurderinger • 0.0 av 5

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Om boken

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the ...Vis mer

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Om boken

ISBN

9781138190689

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

Originaltittel

Digital Analytics for Marketing

Format

Pocket

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0 vurderinger • 0.0 av 5

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