Innbundet • 2015 • 1. utgave
Social Commerce
Av Efraim Turban, Judy Strauss, Linda Chiu-Han Lai
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Om boken
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupp...Vis mer
Om boken
ISBN
9783319170275
Forlag
Springer International Publishing AG
Publiseringsår
2015
Språk
Utgave
1
Originaltittel
Social Commerce
Format
Innbundet
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