Pocket • 2017 • 1. utgave
Film Marketing
Av UK.) Kerrigan Finola (Kings College London
1 vurderinger • 5.0 av 5
Om boken
The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.This...Vis mer
Om boken
ISBN
9781138013360
Forlag
Taylor & Francis Ltd
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
Film Marketing
Format
Frakt og retur
Frakt
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Omtaler · 0
1 vurderinger • 5.0 av 5
